Dramatic Shift in Marketing Reality
Monday, February 9th, 2009ScholzundFriends asked:
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.
Don´t you have something interesting to say? Mailto:engage@s-f.com
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