Jill Whalen, a pioneer in search engine optimization, and founder of High Rankings, talks with Greg Jarboe of SEO-PR about the importance of copywriting for websites. Whalen highlights the fact that technical quality and editorial content have to work together to appeal both to search engines as well as to readers: words are important to sell your products and services, but you also need to make sure that your website is crawlable by search engines. The right conent as well as the right technology is the key to succeeding online.

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